19th Apr 2008
Google is Search Maven in 2007
CNET covers it here. But in short, the algorithmic perfectionists at Google were so inclined to “tweak” how Google search results are rendered 450 times (at least) over the course of 2007. What does this mean? Well, essentially Google is trying to improve their product…by tweaking the results they are really trying to give you better information based on what you search for. The extended version is that this has an impact on site owners. Sites might disappear from that golden first page of search results temporarily…or for good based on these tweaks.
But what about the case for the searcher, where what you find today in Google may not be in the same place tomorrow? That’s a likely scenario and in fact will most definitely occur depending on what zip code you’re searching from and whether or not you’re signed in to a Google profile or not (Gmail users out there)…
This should come as no surprise for anyone keeping up on search news. Google search algorithm tweaks have been so big that they’ve had names. So what is an SEO to do?
The first step is not to totally freak out…we do this by listening to a little Sinatra and making a few martinis (shaken, not stirred). Add a couple of olives and then it’s over to the forums to read up on things and try to better understand what the impact is…or will be. As far as change management, the secret is that for the most part no emergency tweaks are needed. Most of these changes are so minuscule that they don’t necessarily impact the big impact ranking factors we at SODO Creative focus on. That said, the bottom line is that search rank shouldn’t be the focus of an SEO campaign. The ultimate goal is to drive more search referrals (and more conversions) through optimization.
Optimizing sites for search is our game. SODO Creative is our name. Get in touch with us today so we can bring your site into our DOJO. You’ll be kicking *!$ in no time.
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